Crash Course: Crafting an effective OTT strategy | Advertising

Welcome again to Marketing campaign Asia-Pacific‘s Crash Course learning series, during which you’ll be taught precious classes and sensible enterprise tips about trending and important matters from business consultants in simply 5 minutes. Consider it as a mini mini MBA, if you’ll.

Classes will cowl the breadth of the marcomms business, together with expertise, inventive, media, technique, management, range and inclusion and extra. We’ll begin off by introducing you to bigger matters and delve deeper into particular components sooner or later. This collection is designed to be helpful to C-suite executives in addition to these simply beginning out of their careers.

The lesson

The twenty second lesson within the Crash Course collection will search to uncover the important thing parts of an efficient OTT technique. Streaming video has hit crucial mass in APAC, with accelerated adoption throughout all demographics. However completely different markets skew heavier towards cell streaming, versus others which have excessive penetration of huge screens. In addition to contemplating machine, advertisers additionally want to know the place OTT sits inside a media plan, and the way finest to utilise OTT’s inventive and knowledge capabilities to drive incremental attain.

On this lesson you’ll be taught:

What’s OTT?
OTT’s penetration in Asia-Pacific.
The three key parts of an efficient OTT technique.

Your instructor

Tasha Kaur is the operations director at SpotX, the place she is answerable for overseeing SpotX’s operations organisation for Asia, together with each demand and supply-side groups. Kaur joined SpotX in January 2020 and has facilitated important progress of video advert income for SpotX. For her abilities and dedication to elevating the business, she was featured in Campaign Asia’-Pacific‘s 40 Under 40 2020.