Homebrewers are tackling arduous seltzers. However the causes behind this endeavor aren’t essentially associated to style or turning a consuming craze right into a craft product.
As reported by VinePair, the $4 billon and rising arduous seltzer market was just about launched early final decade by Nick Shields, who got here from a beer legacy and utilized a brewed alcohol base in his unique SpikedSeltzer (now Bon & Viv) canned cocktail. So there’s loads of crossover between the 2 worlds already — and loads of craft breweries have dipped their toes into the hard seltzer market, albeit using native substances and making an attempt to create a extra artisan product.
Homebrewers, in the meantime, have flocked to the subreddit r/Homebrewing for recommendation and dialogue on turning their DIY experience into creating their very own arduous seltzers, and a few homebrewing shops are even providing kits, like this Truly Hard Seltzer Pomegranate Clone. There’s even a how-to book and, in fact, YouTube movies.
Nonetheless, there doesn’t appear to be a larger level to this (for now) apart from proving you are able to do it. As VinePair author Tim McKirdy notes, “If you happen to do spend a while in these threads, it’s attainable you’ll finally be hit with the identical realization I used to be — that homebrewing arduous seltzer appears considerably contradictory in nature.” It’s primarily loads of effort to attain one thing that the majority homebrewers most likely wouldn’t drink usually (though their family and friends may).
“Homebrewers are prepared to strive something,” as homebrewer David Buchanan informed VinePair. “And in the event that they get that itch, they wish to scratch it.”
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